About

Our Story

Wardrobe Circus was born from a shared conviction — that fashion could be extraordinary, sustainable and genuinely individual, all at once.

Chad Kelly, Canadian by birth and European by choice, brought with him a creative vision shaped by years of experience in luxury retail and a restless desire to build something truly different. Hermann Lammer, a native Bavarian with deep roots in the region's tradition of quality craftsmanship, brought the commercial acumen and strategic clarity to turn that vision into reality.

The two met in Germany and quickly discovered a shared frustration with an industry built on compromise. After years of planning and a combined career spanning luxury retail, sales and management across two continents, they launched Wardrobe Circus in 2021 with a simple but radical idea — to create handcrafted products using traditional methods, natural materials and zero shortcuts.

Chad leads the creative direction, bringing color, character and an outsider's eye to every collection. Hermann drives the business, ensuring that the craft and the company are built to last.

Together they have built a brand that stands for something rare in modern fashion — complete transparency, uncompromising quality, and the unwavering belief that what you wear should reflect who you are.

The name Wardrobe Circus reflects our philosophy: life can be unpredictable, expressive, and sometimes delightfully chaotic—just like a circus. We embrace that spirit by helping our clients bring a sense of fun, individuality, and creativity into their wardrobes.

This is Wardrobe Circus. Life is a circus — you might as well dress for it.